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Saudi Arabia’s Tourism Sector: A Rising Star on the Global Stage

From 2030 onwards, Saudi Arabia is making arrangements for 150 million tourists to travel freely every year, of which 70 million will be foreign tourists. Photo: Gulf News 

In recent years, Saudi Arabia has emerged as a burgeoning destination for travellers from around the globe, with its rich history, vibrant culture, and awe-inspiring landscapes captivating the imagination of millions. As the country continues to invest in and prioritize its tourism sector, the numbers speak volumes about its rapid growth and potential as a top-tier tourist destination.

  1. Exceeding Expectations:

Last year’s remarkable influx of 10 million tourists to Saudi Arabia not only surpassed expectations but also underscored the Kingdom’s growing allure as a premier travel destination. Among this influx, the presence of 7.7 million domestic tourists stands out as a testament to the burgeoning interest among locals to discover and cherish the treasures of their own country. This surge in domestic tourism reflects a cultural renaissance within Saudi society, as citizens eagerly embrace the opportunity to explore the diverse landscapes, historical landmarks, and rich cultural heritage that their homeland has to offer. From the pristine beaches of the Red Sea coast to the ancient ruins of Al-Ula, Saudi Arabia’s domestic travelers are rediscovering the beauty and splendor of their nation, fostering a renewed sense of pride and appreciation for their heritage.

Furthermore, the influx of 2.3 million international tourists highlights Saudi Arabia’s increasing prominence on the global tourism stage. With its captivating blend of modernity and tradition, the Kingdom continues to attract visitors from around the world, eager to experience its unique charm and hospitality. This growing international allure not only bolsters the country’s economy but also fosters cultural exchange and understanding, as travelers from diverse backgrounds come together to explore Saudi Arabia’s rich tapestry of experiences. As the Kingdom continues to exceed expectations and welcome millions of visitors each year, it positions itself as a leading contender in the global tourism arena, poised to captivate and inspire travelers for generations to come.

  1. International Allure:

The significant influx of 2.7 million foreign visitors highlights Saudi Arabia’s emergence as a prominent international travel destination. This surge in tourism not only bolsters the nation’s economic prosperity but also serves as a catalyst for fostering cultural exchange and understanding on a global scale. With its rich historical heritage, breathtaking landscapes, and modern infrastructure, Saudi Arabia offers an enticing blend of tradition and innovation that appeals to travelers from diverse backgrounds.

This international allure not only enhances Saudi Arabia’s reputation as a tourist hotspot but also plays a crucial role in promoting cross-cultural dialogue and cooperation. As visitors from around the world converge upon the kingdom, they bring with them unique perspectives, traditions, and ideas, enriching the cultural tapestry of Saudi society. Through interactions with local communities, exploration of historical sites, and participation in cultural events, tourists contribute to the mutual exchange of knowledge and appreciation, fostering greater understanding and tolerance among nations. In this way, Saudi Arabia’s growing popularity as an international travel destination serves as a bridge connecting people from different corners of the globe, forging bonds of friendship and cooperation that transcend geographical boundaries.

  1. Ambitious Targets:

Tourism Minister Ahmed Al Khatib’s unveiling of Saudi Arabia’s ambitious targets signifies the nation’s bold vision for its tourism sector. With aspirations to welcome 15 million tourists annually by 2030, the Kingdom aims to significantly bolster its position as a premier destination on the global tourism stage. This ambitious goal underscores Saudi Arabia’s commitment to expanding its tourism infrastructure, enhancing visitor experiences, and showcasing its diverse cultural and natural attractions to a worldwide audience.

Central to this ambitious agenda is the objective of attracting 7 million foreign tourists, a strategic move aimed at elevating Saudi Arabia’s international profile and diversifying its visitor demographics. By positioning itself as a must-visit destination for travelers from across the globe, the Kingdom seeks to leverage its unique heritage, stunning landscapes, and modern amenities to captivate the imaginations of tourists worldwide. Through targeted marketing campaigns, enhanced visa facilitation, and the development of world-class tourism infrastructure, Saudi Arabia aims to carve out a prominent niche in the global tourism market, cementing its status as a top-tier destination for discerning travelers seeking unforgettable experiences and enriching cultural encounters.

  1. Youth Empowerment:

In a bid to harness the potential of its youth and propel the tourism sector to new heights, Saudi Arabia has unveiled plans to invest in the training and empowerment of 100,000 young individuals annually. Acknowledging the pivotal role that youth play in driving innovation, creativity, and excellence in the tourism industry, this initiative underscores the Kingdom’s commitment to nurturing a skilled and dynamic workforce capable of meeting the evolving needs of travelers from around the globe. Through comprehensive training programs, mentorship initiatives, and skill development workshops, Saudi Arabia aims to equip young people with the knowledge, expertise, and practical experience necessary to excel in various roles within the tourism sector.

Of the 100,000 individuals slated for training each year, a select group of 15,000 will have the unique opportunity to receive specialized instruction from esteemed institutes worldwide. This strategic investment in international education underscores Saudi Arabia’s commitment to fostering excellence and professionalism within its tourism workforce, while also facilitating cross-cultural exchange and collaboration on a global scale. By providing aspiring tourism professionals with access to world-class training and mentorship opportunities, the Kingdom seeks to cultivate a cadre of skilled individuals capable of delivering exceptional experiences and services to visitors, thus contributing to the continued growth and success of the tourism industry in Saudi Arabia.

  1. Strategic Investments:

In a strategic move aimed at fortifying its position as a global tourism powerhouse, Saudi Arabia has committed a staggering $35 billion from its dedicated tourism fund, established in 2020, to drive forward 50 transformative projects designed to elevate the nation’s tourism infrastructure to unparalleled heights. This substantial investment underscores the Kingdom’s unwavering commitment to fostering sustainable growth and development within the tourism sector, positioning Saudi Arabia as a premier destination for travelers seeking world-class experiences and unrivaled hospitality. By allocating such a substantial sum to fund these ambitious projects, Saudi Arabia demonstrates its foresight and determination to capitalize on the immense potential of its tourism industry to drive economic prosperity and social progress.

Spanning a diverse array of initiatives, these strategic investments will play a pivotal role in reshaping Saudi Arabia’s tourism landscape, from the construction of state-of-the-art hospitality facilities and iconic landmarks to the preservation and restoration of culturally significant heritage sites. By prioritizing both the development of modern infrastructure and the conservation of its rich cultural heritage, Saudi Arabia seeks to strike a delicate balance between progress and preservation, ensuring that future generations can continue to marvel at the Kingdom’s rich history and natural beauty. Moreover, these investments are poised to generate a ripple effect across various sectors of the economy, catalyzing job creation, stimulating entrepreneurship, and fostering innovation, thus laying the groundwork for a vibrant and resilient tourism ecosystem that will thrive for generations to come.

  1. Diversifying the Economy:

Recognizing the imperative to reduce its dependency on oil exports and foster economic resilience, Saudi Arabia has strategically pinpointed tourism as a cornerstone of its diversification efforts. This strategic shift underscores the Kingdom’s proactive approach towards mitigating the risks associated with overreliance on oil revenues, while simultaneously unlocking new sources of income and employment opportunities. By prioritizing the development and promotion of its tourism sector, Saudi Arabia seeks to harness the nation’s vast cultural, historical, and natural treasures to attract visitors from across the globe, thus diversifying its revenue streams and enhancing overall economic stability.

Through targeted investments in tourism infrastructure, marketing initiatives, and workforce development programs, Saudi Arabia aims to create a robust and sustainable tourism ecosystem capable of driving economic growth and prosperity. By tapping into the potential of tourism as a catalyst for job creation, entrepreneurship, and socio-economic development, the Kingdom is laying the groundwork for a more diversified and resilient economy that is less susceptible to fluctuations in global oil markets. Moreover, by fostering a culture of innovation and entrepreneurship within the tourism sector, Saudi Arabia aims to unleash the creative potential of its people and position itself as a dynamic hub for leisure, hospitality, and cultural exchange on the world stage.

  1. Vision 2030:

At the forefront of Saudi Arabia’s ambitious drive towards becoming a global tourism leader lies Vision 2030, a comprehensive strategic framework championed by Crown Prince Mohammed bin Salman. This visionary initiative represents a bold commitment to reshaping the nation’s economic landscape by harnessing the transformative power of tourism as a catalyst for sustainable development and prosperity. With a steadfast focus on diversifying the economy away from its traditional reliance on oil revenues, Vision 2030 seeks to unlock the full potential of Saudi Arabia’s abundant cultural, historical, and natural resources to propel the nation towards a more vibrant and inclusive future.

Under Vision 2030, Saudi Arabia aims to leverage its unique assets to attract millions of visitors from around the world, positioning itself as a premier destination for leisure, business, and cultural exchange. By fostering a conducive environment for investment, innovation, and entrepreneurship within the tourism sector, the Kingdom aspires to create new opportunities for economic growth, job creation, and social empowerment. Moreover, Vision 2030 underscores Saudi Arabia’s unwavering commitment to embracing modernization, openness, and international cooperation, as it seeks to redefine its global image and strengthen its standing on the world stage. Through Vision 2030, Saudi Arabia is charting a bold and transformative course towards a future defined by prosperity, sustainability, and inclusive growth, positioning itself as a beacon of opportunity and innovation in the rapidly evolving landscape of global tourism.

  1. Cultural Renaissance:

In addition to its breathtaking natural landscapes, Saudi Arabia is making significant strides in spotlighting its vibrant cultural offerings, marking a pivotal moment in the nation’s journey towards tourism prominence. With a concerted focus on nurturing its cultural sector, Saudi Arabia is poised to elevate its status and claim a coveted spot among the world’s foremost tourist destinations. By implementing strategic planning, making substantial investments, and upholding unwavering dedication to excellence, the Kingdom is rapidly progressing towards the realization of its vision to emerge as a premier destination capable of captivating travelers from every corner of the globe.

Through meticulous curation and preservation of its rich heritage, coupled with innovative initiatives aimed at promoting cultural exchange and appreciation, Saudi Arabia is fostering a renaissance that celebrates its diverse traditions, artistry, and history. From ancient archaeological sites to contemporary artistic expressions, the Kingdom’s cultural tapestry is woven with stories waiting to be discovered by curious visitors seeking immersive and enriching experiences. With each carefully curated event, museum exhibit, and cultural festival, Saudi Arabia is not only showcasing its past but also shaping its future as a global hub for cultural exploration and enlightenment. As the Kingdom continues to unveil the treasures of its cultural landscape to the world, it is laying the groundwork for a legacy that will endure for generations to come, cementing its position as a beacon of cultural vitality and creativity on the global stage.

  1. Environmental Conservation:

Acknowledging the imperative of safeguarding its pristine natural environments for posterity, Saudi Arabia has embarked on a series of initiatives aimed at prioritizing environmental conservation within its burgeoning tourism sector. With a steadfast commitment to sustainable development practices and wildlife protection efforts, the Kingdom is taking proactive measures to ensure the preservation of its diverse landscapes and ecological treasures. By integrating principles of environmental stewardship into its tourism policies and practices, Saudi Arabia is not only safeguarding its natural beauty but also laying the foundation for a more sustainable and resilient tourism industry that can thrive for generations to come.

Through the implementation of stringent regulations, conservation programs, and community engagement initiatives, Saudi Arabia is working to mitigate the impact of tourism activities on its fragile ecosystems and biodiversity hotspots. From the vast deserts of the Empty Quarter to the coral reefs of the Red Sea, the Kingdom is taking decisive action to balance the needs of visitors with the imperative of preserving its natural heritage. By promoting responsible tourism practices, raising awareness about environmental conservation, and investing in habitat restoration efforts, Saudi Arabia is demonstrating its unwavering commitment to ensuring that future generations can continue to marvel at the awe-inspiring beauty of its landscapes and the richness of its biodiversity. In doing so, the Kingdom is not only safeguarding its natural heritage but also reaffirming its role as a global leader in sustainable tourism.

  1. Accessibility and Infrastructure:

Aligned with its ambition to draw millions of tourists annually, Saudi Arabia is actively advancing its transportation networks and infrastructure to facilitate accessibility and convenience for visitors. The Kingdom’s commitment to enhancing the travel experience is evident through its ongoing efforts to expand airport facilities, upgrade road networks, and bolster public transportation options. By investing in the modernization and expansion of its transportation infrastructure, Saudi Arabia aims to ensure seamless connectivity and smooth mobility for travelers exploring its diverse landscapes and cultural attractions.

The expansion of airport facilities, such as the ongoing development of new terminals and the introduction of state-of-the-art amenities, reflects Saudi Arabia’s dedication to providing world-class service and comfort to visitors from around the globe. Moreover, the improvement of road networks and public transportation systems not only enhances intra-city mobility but also facilitates travel between different regions, allowing tourists to navigate the Kingdom with ease and efficiency. By prioritizing accessibility and convenience, Saudi Arabia is not only positioning itself as a top-tier tourism destination but also laying the groundwork for sustained growth and success in the years to come. Through its ongoing investments in transportation infrastructure, the Kingdom is poised to deliver exceptional travel experiences that leave a lasting impression on visitors, reinforcing its reputation as a premier destination for leisure and adventure.

  1. Cultural Exchange Programs:

Saudi Arabia is actively fostering cultural exchange and mutual understanding through a range of innovative programs designed to facilitate meaningful interaction between tourists and local communities. Embracing the ethos of cultural immersion, the Kingdom has launched initiatives like homestays, cultural exchange programs, and heritage tours, offering visitors unique opportunities to engage with Saudi culture in authentic and enriching ways. Through these initiatives, travelers are invited to step beyond the confines of traditional tourism and immerse themselves in the daily rhythms, traditions, and customs of Saudi life, forging genuine connections with local residents and gaining deeper insights into the rich tapestry of Saudi culture.

Homestay programs provide travelers with the chance to reside with local families, sharing meals, stories, and experiences as they become fully integrated into the fabric of community life. Similarly, cultural immersion programs offer curated experiences, such as traditional craft workshops, cooking classes, and guided tours of historical sites, allowing visitors to delve into the heart of Saudi culture under the guidance of knowledgeable local hosts. By facilitating these intimate encounters between visitors and residents, Saudi Arabia is fostering a spirit of mutual respect, curiosity, and appreciation that transcends cultural barriers and fosters lasting friendships. Through its commitment to promoting cultural exchange and understanding, the Kingdom is not only enriching the travel experience for visitors but also building bridges of understanding and cooperation that span continents and cultures.


Saudi Arabia’s tourism sector stands as a shining example of ambition, innovation, and strategic planning. With record-breaking visitor numbers, ambitious targets, and substantial investments, the Kingdom is rapidly solidifying its position as a premier global tourist destination. From its breathtaking natural landscapes to its rich cultural heritage, Saudi Arabia offers a diverse array of experiences that captivate travelers from every corner of the globe. As the country continues to prioritize sustainable practices, technological integration, and the preservation of its heritage, it is poised to achieve even greater heights in the years to come. With Vision 2030 guiding its path, Saudi Arabia is not only transforming its economy but also enriching the lives of its people and visitors alike. As the world eagerly anticipates the Kingdom’s next chapter in tourism, one thing is certain: the journey ahead promises to be nothing short of extraordinary.

Billal Hossain
Billal Hossain
Billal Hossain, a seasoned professional with a Master's degree in Mathematics, has built a rich and varied career as a banker, economist, and anti-money laundering expert. His journey in the financial sector has seen him in leading roles, notably in AL-Rajhi Banking Inc. in the Kingdom of Saudi Arabia and as Foreign Relations and Correspondent Maintenance Officer of Bank-AL-Bilad. Beyond the confines of traditional finance, Billal has emerged as a prominent writer and commentator, contributing thought-provoking columns and theses to various newspapers and online portals. His expertise spans a wide range of important global issues, including the complexities of economics, political dynamics, the plight of migrant workers, remittances, reserves, and other interrelated aspects. Billal brings a unique analytical perspective to his writing, combining academic rigor with practical insights gained from his banking career. His articles not only demonstrate a deep understanding of complex issues but also provide readers with informed perspectives, bridging the gap between theory and real-world application. Billal Hossain's contributions stand as a testament to his commitment to unraveling the complexities of our interconnected world, providing valuable insights that contribute to a broader and more nuanced understanding of the global economic landscape.


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